Troye Sivan returns with ‘FF’! It is a new song from his album ‘She’s the Best’, accompanied by an intimate music video directed by Gordon von Steiner. Known for exploring queer identity and desire through his music, Sivan takes a more personal approach here. In this video, the artist focuses on the loneliness of loving someone who has not yet entered your life. The track and its accompanying visuals bring together sensuality and emotional vulnerability.
Speaking about the song, Sivan explained, “‘FF’ is an undying love song to a man I don’t know yet. Or at least I don’t think I do,” he said. “It’s me at my most longing, and about how lonely it is to love someone who isn’t here yet. It might sound like a vow, but it’s really a wish.” These words provide the emotional foundation for ‘FF’. It is a song centered on anticipation and the desire to connect with someone who remains unknown. There is an interesting tension in the idea of longing for a person before knowing whether they exist in the way you imagine. Sivan explores that uncertainty through a composition rooted in contemporary pop.
The ‘Strawberries & Cigarettes’ singer’s vocals add to this emotional dimension. His emotive vocals add more intimacy to the lyrics. His delivery complements the song’s central theme without making the sentiment overly dramatic, allowing the vulnerability beneath the attraction to come through. ‘FF’ captures the uncertainty of hoping for a connection that has yet to happen. That distinction gives the song its appeal and makes the longing behind its lyrics as important as the desire itself.
The music video takes a more openly sensual approach. Before its release, Sivan teased the project on X, calling it “the gayest music video of my career.” In a reply to the original post, he made his intentions even clearer, promising that it would not simply be gay but “GAY gay.” The finished video certainly embraces that spirit, following Sivan as he touches and embraces a muscular male companion in and around a stylish beach house.
Von Steiner’s direction places physical intimacy at the center of the visuals. It matches the song’s exploration of desire with a polished presentation. Product placement for Mistr also appears in the video, which adds a commercial element to the otherwise intimate setting. Although the visuals are deliberately provocative, the song’s underlying theme of romantic longing gives the release a more personal dimension.
‘FF’ follows the title track and ‘Party’, the two singles that preceded ‘She’s the Best’. Both arrived with high-gloss visual treatments, with Nicole Kidman appearing in the title-track video and Sir Ian McKellen narrating ‘Party’. The new release continues Sivan’s interest in pairing carefully presented visuals with distinct ideas about identity and relationships. While the keg scene in ‘Rush’ remains a strong contender for his most unabashedly gay music video moment, ‘FF’ offers something different. Behind its sensual visuals, ‘FF’ captures the ache of longing for someone who has yet to become part of your life.
