KIDS Blows Open the Chamber of Rock and Roll Tunes in the Music Video ‘Nonchalance’

The upcoming Rock Band from Zurich KIDS takes control of the unsettling riffs of kicking drum beats and scintillating punk-rock syncopation in the video ‘Nonchalance’.

The pandemic was a curse on the music industry. Though it’s not yet wiped off completely, the musicians somehow managed to get back on their feet and present melodies to forget it as a nightmare. If the musicians learned anything from the pandemic, it’s the courage to focus on music-making and find any alternative ways to meet with their fans. The new Rock Band from Zurich KIDS has achieved something unique in this pandemic. They have finally released the new music video for ‘Nonchalance’ which seems to be the perfect punch of drama and nostalgia. They dabble into warm colors and retro vibes while swirling the camera around a teen girl in her school outfit. It was a warm treat for your eyes whereas the high rock and roll jinks they have set up in the music video are addictive earworms.

KIDS is the newest band to make prominent progress in the music industry amidst the severe pandemic. Like others, they also didn’t have other options rather than taking a forced break from touring and engaging people at local gigs. So, they locked themselves in the studio to compose a new song that has become the anthem of the Gen Z population. The latest music video for ‘Nonchalance’ is a journey. Their whip-smart lyrics and clever punk-rock influence in every verse have made it an instant hit. I like the new concept they have included for recording the video. The distorted pixilation is a simple bait to catch the fastidious attention of the young viewers. The viewers will be baffled to enjoy the prolific synergy among the band members. Follow the bright discography of the band on Youtube and Instagram.