Stray Kids Made Global Fans Go Gaga about ‘This & That’

K-pop fans are currently obsessing over the latest music video of ‘This & That’, a powerful new creation by Stray Kids that was released along with their latest album of the same name.

South Korean Boy Band Stray Kids has successfully created a huge buzz with their latest genre-bending mini album ‘This & That’ that offers a total of 7 tracks. However, nothing can beat the intensity and rawness of the title track and its official music video, which made fans groove hard. The band first teased the album back in June with its opening track, ‘Run It,’ which helped to create the perfect anticipation before its release. This song offered a different taste than what Stray Kids is usually known for. However, the title track showcases their signature style of dance-pop energy, featuring a fine combination of rap and singing.

The official music video for ‘This & That’ was released on the same day as the entire EP release, and it gained more than 50 million views on YouTube after its premiere. While the song shows no particular evolution or maturity in the composition for Stray Kids, it still manages to tantalize the hearts of the fans with some crazy moves and a catchy lyrical approach. The song carries a laid-back hip-hop vibe that is relaxing and powerful at the same time, with high-octane dance energy. The simple repetitions and radio-friendliness helped the song go viral pretty quickly, and it is currently buzzing through the major streaming platforms.

Not only streaming platforms, but ‘This & That’ is also getting much attention on social media, where fans are clipping the music video and utilizing the audio in short-form content. Thanks to the numerous immersive moments in the track, which can be repurposed to create multiple shorts, reels, and TikTok videos. While the lyrical approach in the song can appear monotonous, the production is quite dynamic and makes the song engaging. In the music video, the members of the band can be seen performing in various locations like an apartment, a stairwell, a kitchen, a theater, streets, a café, and so on. The smooth transitions in the music video perfectly merge with the audio, and the industrial sound perfectly fits the cut shots and hyper movement. A lot of fans are finding similarities with NCT unit performances as their styles are based on hip-hop and dancing, and also sound pretty similar.

The other tracks from the mini album, like “Farming,” “I Do,” “After You,” “Way Out,” and “Back Then,” offer a distinctively different musical taste, which is a bit different than the band’s signature style. Perhaps, keeping the title track with the signature style is an intentional choice to showcase what the band stands for. The song ‘This & That’ launched under the label of JYP Entertainment, and production-wise, it is a great creation. However, if seen from the creative angle or the vision of the band, there is not much change since the band’s inception and their initiation of the musical journey.

‘This & That’ is created by the in-house production team 3RACHA, who have entirely written and produced it. The song is formed by Changbin, Han, and Bang Chan, and they all did a great job. The music video showcases some sharp choreography and versatile editing that make it more enjoyable and cinematic. The recurring line of “Everything I do multiply by two” is quite catchy and has an anthem-like energy that is both playful and powerful. It perfectly portrays the sense of duality with maximalism that the band is best known for. Although there is a lack of musical maturity, this song is definitely another invigorating addition to Stray Kids’ arsenal, which is creating more momentum on their highly progressive musical journey.

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