Discover the deeper meaning behind ‘It’s Not That Deep’, Demi Lovato’s ninth studio album, which features a chaotic album cover and an authentic portrayal of the artist.
On August 15, the 33-year-old singer revealed a cover for the upcoming album project, which is all set to drop on October 24 this year. The album art of the project showcases an ‘unserious’ tone, which is both chaotic and captivating. In the photo, the singer is seen posing nude in a crowded area.
In the picture, Lovato is standing in front of a sky-blue backdrop while she is clutching a fuchsia dress against her body, which seems to be coming directly from the dry cleaners. On the clothes hanger, fans can read “we ❤️ our customers,” and the whole room is filled with many other people busy with their own work.
On the top left of the picture, there are office workers from the media while a girl reads a newspaper. There is a kid in the picture who seems to be a football player, along with two elderly men playing chess at the back. A girl is sitting on the trolley on the right side, and a dog is running in front of her. A small crowd of young adults can be noticed at the top right corner. Demi Lovato has explained the whole situation as “the most beautifully chaotic scene.”
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While a lot of people are considering her ‘unserious’, fans are aware that Demi always released projects that share a fair share of her life as well, such as “Dancing with the Devil” which depicted her fatal overdose and “Child Star” which showcased the dark side of being an adolescent celebrity.
The singer shared a link along with the caption “Getting deeper and more personal than ever,” which made fans pre-save the link. In a recent press release, Lovato said, “I often wrote cathartic music about heavy topics that I needed to process,” and ‘It’s Not That Deep’ seems like the perfect example for that. The lead single for the album, ‘Fast’, has already been released and created major buzz among the listeners with a blend of sensual lyrics and a high-octane electronic soundscape.
There is another track released from the album, called “Here All Night,” and the artist has credits for songwriting for both tracks. The album is produced by Zhone, who said, “This album is about letting inhibitions go, and we had so much fun making this music! It really comes across throughout.”
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