BombayMami has been leaving curious clues across social media lately. In one clip, she rides a horse with a veil tucked under a turban. Then she drifts across a lake in a pink bathtub that looks straight out of a fairytale while her voice rises over the scene. At first glance, the visuals feel playful and mysterious. Soon, it becomes clear that every image is part of a larger world she is building for her upcoming thirteen-track EP Peaceful Attitude, set for release on April 17, 2026. The Indo-Swiss singer and creative director has been crafting a visual and sonic space that explores feminine power and coexistence. She describes the album title with a hint of irony. “The album title is almost ironic. It’s like, I have a peaceful attitude…until you test my boundaries,” the multi-hyphenate tells Rolling Stone India.
The message centers on bodily autonomy and personal power. “Bodily autonomy means I decide the terms,” the singer affirmed. “I don’t want to be reduced to a hypersexual fantasy. But I’m also not afraid of being sexual. I love feeling sexy. I love expressing that part of myself. That’s not weakness…that’s power. The difference is choice,” she elaborates. The topic feels personal for the artist. “Growing up, you learn very early that your body is watched. Commented on. Protected. Judged. Desired. Sometimes all at once. And as a performer, that becomes amplified. People feel entitled to your image, your sexuality, your energy,” she reflected.
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For BombayMami, the single also challenges the expectation that women must remain calm and gentle at all times. She speaks about the dual energy found in South Asian mythology. “There’s this expectation, especially in South Asian culture, that women should be calm, graceful, forgiving. Like Lakshmi all the time. But we forget that the same culture also gave us Kali,” she states. “For me, as a Swiss-Indian woman moving between worlds, that duality hit deeply. The softness of pink. The hardness of resistance.”
That contrast shapes the visual identity of Gulabi Mantra as well. The cover artwork shows the singer seated on a tiger against a glowing pink sky while holding a trishul. The imagery draws inspiration from goddess Durga and her symbolism of strength balanced with serenity. “Visually, I drew inspiration from Durga and her symbolism: Strength with serenity, beauty with danger, stillness with power. The tiger represents instinct and raw force. Sitting on it represents mastery. Controlled fire. It felt important to embody that instead of just referencing it,” she mentions.
The single arrives on International Women’s Day along with a limited merch release that expands the same universe. The drop includes kitty printed socks, Om-shaped bindis, and a tote bag designed around the track’s themes. “I didn’t want the visuals to feel separate from the music. It’s one universe,” she vocalizes. Beyond aesthetics, the project also carries a purpose. A portion of the merch proceeds will support women’s rights organizations in India and the United Kingdom. In the end, ‘Gulabi Mantra’ stands as both tribute and statement. BombayMami channels the fierce energy of the Gulabi Gang while reclaiming the narrative around female strength, sensuality, and autonomy. As she puts it, the two can exist at the same time. “I can embody goddess energy…strength, protection, fierceness, and I can move my hips and feel sensual. Those things are not contradictions. They coexist.”
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