In recent years, it is coming to see that Latin music has become bigger than ever. Latin trap has become more influential than any other genre. And this change has made a huge impact on the United States. Previously, it was seen that there was only pop music in the States. People from this specific place used to prefer pop over any other genres. However, in the past decade, Latin trap has made a big change with its influence. Now it is coming to see that Latin trap is topping the US charts, there are more shows and performances of this genre. Thus, it can be said that it is one of the biggest changes and progress that has taken place. After observing all these, many are questioning whether Latin trap is taking over the Pop culture in the US or not. Let’s find out more about this-
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What is Latin Trap music?
Latin trap is a specific subgenre of trap music. Trap is one of the biggest genres that is appreciated by global audiences. It is a subgenre that is characterized by snappy hi-hats and booming 808 basses. The lyrics of songs in this genre are more focused on relationships, street life, and personal ambition. In addition to that, in Latin trap, it has been seen that it also blends with excellent rhythm and flows, which also consists of Spanish-language lyrics that are rooted in Latin American Caribbean cultures. In the US trap, these elements are not seen. And that is why Latin trap has the opportunity to amuse the listeners on this deeper level. This specific genre has been popularized by phenomenal artists like Bad Bunny, Bryant Myers, Anuel AA, Ozuna, and more. Since the mid-2010s, they have been offering Latin trap, which has led to people having an immense fascination with Latin trap. In addition to that, over time, it has been observed that Latin trap has expanded by hybridizing with dance, reggaeton, R&B, and more. That is why Latin trap has grown at such a large scale.
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What are the signs of Latin trap getting into the mainstream?
Right now, there are many evidence that has shown that Latin trap has finally made it to the mainstream. Let’s understand how it happened-
1. Award recognition and chart performance:
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In recent years, Latin trap has been getting more recognition than ever. Billboards generally show the music taste of American radio. Only those soundtracks get the chance to get into the charts that most people in America have listened to and played on the radio. And that is why most of the time it was the English language songs which have dominated the chart. Getting the top ranks on the Billboard Hot 100 Chart was nearly impossible for songs that were not in English. But, suddenly, a massive change has taken place where Latin trap has taken the top ranks in the chart. It came to see that Spanish artists’ names were also coming to the chart along with Taylor Swift, Harry Styles, Drake, and more. In addition to that, many Latin trap song has also won awards like Grammys and AMAs. Thus, it can be definitely said that Latin trap is getting the recognition that they have always deserved.
2. Streaming numbers:
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Whether Latin trap has got into the mainstream or not can definitely be said by observing the streaming numbers. Right now, the definition of a ‘hit song’ has changed. Now, only those songs are considered hit, which have a huge number of plays. There are many music streaming sites like Spotify, YouTube, Apple Music, and more. By observing the data on these platforms, it came to see that Latin trap music is getting a large number of plays, which is obviously helpful in understanding whether Latin trap music is preferred by the audience or not. As they have gotten a huge number of streams, it is safe to say that they have made it into the mainstream of the industry.
3. The change in audience taste:
A cultural shift has taken place in recent years, which has changed the whole dynamic. It has been seen that young millennials and Gen Z listeners are truly enjoying Latin trap. In addition to that, they are also engaging more with songs from South Korea, Africa, Latin America, and more. They are loving the high-energy and lyrically enriched songs. It is also seen that they like to make TikTok videos and Reels on these particular soundtracks. Previously, it was seen that people didn’t prefer Latin music because of its Spanish language. However, now it is truly shown that art has no barrier. Even the Spanish language couldn’t create a barrier to reaching out to its audiences. Young fans have been seen truly connecting with a song more emotionally. Thus, as the shift in audience’s taste has taken place, Latin trap has gotten the chance to get into the mainstream.
4. Stadium sold-out shows:
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Another metric of understanding whether a certain genre of music is popular or not is stadium tours. Previously, it has been observed that only artists who used to sign in the English language could sell out all the tickets in their stadium shows and tours. But, in the past few years, it has been seen that Latin trap artists are also getting to do that. It started with headlining the major music festivals. Many Spanish artists headlined the multi-genre music festivals and amused all the listeners. After that, they went ahead with stadium tours, and surprisingly, they also got to sell out all the tickets in a much hassle-free manner. For example, Bad Bunny did stadium tours in the United States and created a massive buzz. Even the English-language artists consider him their rival. Because, in the past few years, he has done some outstanding tours where he has accumulated millions of audience members. In addition to that, he also did a residency event in Puerto Rico, where people from all around came just to see his performance. Thus, it can be definitely said that Latin trap has come a long way.
When it comes to understanding whether Latin trap is overtaking traditional pop in the US or not, then it can be said that Latin trap has definitely grown, but not overtaken. The traditional pop is also there, along with the Latin trap. It can be stated that it is helping to expand the pop music more.
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