TWICE Lights Up The Tonight Show With a Fierce Performance on ‘Strategy’

TWICE lit up Fallon with an energetic performance of ‘Strategy’, fresh off a huge arena run, proving again why their grip on global pop keeps getting tighter.

TWICE made a confident return to late-night television on Monday night, February 23, delivering a high-energy performance of Strategy on The Tonight Show Starring Jimmy Fallon. The nine-member K-pop powerhouse stepped into Studio 6B at Rockefeller Center and instantly turned the intimate stage into something that felt closer to an arena show than a talk show set. From the first beat, the performance carried the kind of polish fans have come to expect. Their choreography was razor sharp yet fluid, moving in perfect sync without losing personality. The staging felt big, and the lighting hit hard. Every formation change landed with impact. Even in a tighter space, TWICE performed like they were playing to thousands, not a studio audience.

This appearance marked their third time on the show. They previously performed ‘The Feels’ in 2021 and ‘Set Me Free’ in 2023, each visit reinforcing their growing presence in the United States. This time, ‘Strategy’ seemed like a statement. The track has become a centerpiece of their current THIS IS FOR World Tour, and one of the most talked about moments in the set list. Seeing it translated to late-night television only added to its momentum.

 

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The group recently wrapped a three-night run at UBS Arena in Belmont Park, New York. It was there that they unveiled a 360-degree stage configuration for the first time in their career. The setup allowed fans to experience the show from every angle, further elevating its production value. The North American leg of the tour continues through mid-April, with stops in Atlanta, Montreal, Orlando, Boston, Chicago, Saint Paul, Denver, and Austin still ahead.

Beyond touring, TWICE has maintained a steady and visible presence in the U.S. market. Over the past few years, they have expanded their arena footprint across North America while earning multiple entries on the Billboard 200. Each project has strengthened its position as one of K-pop’s most reliable touring acts. Their 2025 releases, ‘THIS IS FOR’ and the anniversary project ‘Ten The Story Goes On’, kept that run alive and well. Members JEONGYEON, JIHYO, and CHAEYOUNG also lent their voices to ‘TAKEDOWN’ for the K-pop Demon Hunters soundtrack, adding another layer to their expanding portfolio. In 2025, TWICE also broke new ground as the first female K-pop act to headline Lollapalooza and the first K-pop group to perform at the Victoria’s Secret Fashion Show.

With a massive arena run in motion and another strong late-night showing under their belt, TWICE continues to prove that their global pop dominance is no passing phase.

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