Aarti Khetarpal Claims “Community-driven bhajans will never go away” in New Interview

Devotional music has long held a strong place in Indian culture, and now it is finding fresh life among younger listeners. The genre is evolving, not fading. Aarti Khetarpal stands at the center of this shift, blending traditional Bhajan roots with modern sounds, offering a style that connects with today’s audience while still holding on to its spiritual core. In a new interview, she says, “In my point of view, the spiritual algorithm merging with the global social media algorithm is what transformed mainstream digital culture today.”

“Just like people are getting Bollywood, Hollywood, and cringe content, they’re also giving importance and equal time to spiritual content, which naturally is transforming their mindset, and they are listening to spiritually meaningful conversations in a very adaptable short-format video. So this definitely is the major transition reason of the generation,” continues the singer.

Aarti Khetarpal believes the raw, community spirit at the heart of Bhajans will always stay, no matter how the sound evolves. She says, “Because of the rise of social media, YouTube, and live stream, we can never lose community-driven bhajans and raw bhajans because even to date in temple towns and in traditional communities, women and men stick to traditional lyrics and traditional tunes only.” “So, while things are getting polished and global, I know for a fact community-driven bhajans will never go away, but yes, packaging that same raw community-driven lyrics, which may be outstanding in a temple, when recorded with proper technology in a studio or on a video, can be preserved for years and years and forever, so technology is just enhancing it instead of taking from it,” Aarti adds.

Furthermore, Khetarpal talks about finding the right balance between fresh ideas and the deep emotional core that defines devotional music. As devotional music reaches global ears, its polish grows, but so does the risk of losing its emotional depth. Aarti Khetarpal stays mindful of this shift, shaping her approach to protect its heartfelt core. “I do proper research on the lyrics I’m about to sing, and whenever there is a new composition, I try to listen to katha from bona fide saints to understand the emotion and depth of that, and I also get it proofread from senior spiritual scholars and guides before giving it out to the world,” she says.

 

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About the future of devotional music, Khetarpalreflected on where she sees different forms of devotional music, including bhajans, in the next 10-15 years by saying, “I feel devotional music is here to take over the world. It is already entering mainstream; the number of spiritual or devotional music is higher than that of conventional genres; it is widely played; it is used in wellness centres; and it is used for cultural programmes. It is being used for political rallies. It is being used for youth gatherings, so I know for a fact that devotional music is here to stay and transform the entire music space.”

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