BLACKPINK'S Jennie Shared Why She Started Her Own Label, ODD ATELIER | Daily Music Roll

BLACKPINK’S Jennie Shared Why She Started Her Own Label, ODD ATELIER

K-Pop girl gang BLACKPINK’s Jennie revealed the reason behind her starting her own label. During her conversation with the host, she shared her latest creation.
Jennifer Stone
Published :

Image Source : kpoppie.com


Jennie recently appeared as the founder of her own label on KBS 2TV’s music talk show, named ‘The Seasons: Lee Hyori’s Red Carpet’ when she shared her plans to set up a one-person agency.

The 27-year-old artist unveiled speaking about her agency, “I carefully founded the company because I wanted to have more freedom and comfort in my personal activities.”

During the pop star appearance, Jennie said to Lee Hyo-ri, the host that the BALCKPINK’s team activities will be “managed by the same agency I’ve worked with for the past seven years”, she stated that she took to launch for her own company as she wanted “more freedom and ease for my solo activities”, as per popular news and media agency.

K-pop singer Jennie shared, “My long-time crew joined me on this journey. With them, I want to do all my future work without any limitations,” moreover continued, “The name shows my desire to do well in my future works, even if the path I take is odd or different.”

The magnificent musician later spoke about how she was “I learned a lot at YG Entertainment”, she wished to “be brave and take on a new challenge” as she stepped down on her own. She furthermore added, “It feels surreal to share all this with the world for the first time,”

She continued to tell Lee Hyo-ri, “BLACKPINK‘s group activities will continue to be managed by the same agency I’ve worked with for the past seven years. However, I wanted more freedom and ease for my solo activities. That’s why I started a company called ODD ATELIER.”

Additionally stated, “My long-time crew joined me on this journey. With them, I want to do all my future work without any limitations.”

The member of BLACKPINK later explained the meaning of the company’s name, ODD ATELIER, “The name shows my desire to do well in my future works, even if the path I take is odd or different. It feels surreal to share all this with the world for the first time with a microphone in my hand. I’m happy to be doing this in front of you, unnie.”

However, Jennie resumed stating, “I learned a lot at YG Entertainment, where I started as a trainee. But for the past few years, in the spirit of pushing my limits, I’ve been asking myself, ‘What could I accomplish on my own in the future?’. I decided to be brave and take on a new challenge.”

As Lee Hyo-ri asked if ODD ATELIER plans to introduce other artists, Jennie replied, “Actually, I didn’t plan to. But while I was setting up the company, I did think about what it would be like and found the idea intriguing. However, we’ll focus on this artist called JENNIE for now and consider it when a great opportunity comes.”

Lee Hyo-ri jokingly commented, “My contract with Antenna, my current agency, ends in late February. So, do not hesitate to contact me. Produce me, please.” where Jennie said, “Give us a call.”

Follow Jennie on : Instagram

Follow BLACKPINK on : Facebook | Instagram | Twitter 

Subscribe To Our Newsletter

Subscribe to our newsletter and get trending music news and Gossip in your inbox.

Related Post View all