Pop queen Dua LIpa is welcomed by Puma to be their latest Brand Ambassador

Dua Lipa with her magnetic personality has joined Puma as its new Brand Ambassador.

The famous sports brand announced the collaboration with the pop star on Tuesday, 17th November. She will work with the company’s women’s campaign to inspire the females and sportspersons around the globe through their agenda of inclusive sports initiatives.

Lipa will carry forward the project by leading Puma’s “She Moves Us” campaign in 2021 with a goal to empower and connect with women through sports, health & fitness, and culture.

Dua Lipa with her iconic personality posted her selfies on Twitter in sportswear attire, revealing her collaboration with Puma. She said “clearly very excited to announce that I’ve joined the @PUMA family as their new brand ambassador!!! Can’t wait for u to see what we have in store for ya.” Clearly, it’s a moment of joy for her and her followers as well.

clearly very excited to announce that i’ve joined the @PUMA family as their new brand ambassador!!! 🖤🤪 Can’t wait for u to see what we have in store for ya 🖤 pic.twitter.com/hL3y1YtwTU

— DUA LIPA (@DUALIPA) November 17, 2020

Puma has also declared to sponsor Dua Lipa’s upcoming virtual performance of “Studio 2054”. In this performance, she will be featuring some rocking sports look, the exclusive collection of the company. As the performance is highly anticipating, Puma is offering a limited batch of discounted tickets for it.