Universal Music Group Is Launching Virgin Music Group to Broaden Their Reach

On the 13th of September, Universal Music group commonly known as UMG officially announced the launch of Virgin Music Group, a new global division. UMG Chairman and CEO Sir Lucian Grainge and UMG’s EVP, CFO, and President of Operations Boyd Muir have joined their forces with mtheory co-founders JT Myers and Nat Pastor.

After the newly assigned roles of Pastor and Myers, they will now be leading this company to further expansion and development of this company. This new division will include, the 2021 launched services of Virgin Music Label & Artist Services. Along with that 2019 inclusion of UMG Ingrooves Music Group and mtheory Artist, Partnerships will also be a part of this new venture.

After the initiation, UMG Chairman and CEO Sir Lucian Grainge said, “In order to remain the best home for artists and entrepreneurs we must drive innovation in our own businesses—offering new and high-quality resources for artists from all corners of the world while continuing to lead the industry’s transformation.”

He added, “Nat and JT’s track record for creating forward-thinking partnerships with artists that are built on a foundation of trust, creativity, and business acumen is exactly the kind of leadership we want for the new Virgin Music Group division. Together with our frontline labels and global footprint, Virgin Music Group offers artists unmatched creative and commercial support.”

Myers told, “mtheory was founded on the idea that we could transform the music industry by offering better, more aligned partnerships with artists.

By bringing these incredible global teams and resources together, we have the opportunity to turbo-charge that vision, and deliver even more value to artists, labels, and music entrepreneurs.”

Pastor started by thanking Sir Lucian and Boyd for having trust in their potential, he added, “iconic Virgin Music brand, one of the most successful independent labels in the industry’s history, as well as Ingrooves, arguably the most sophisticated music technology platform in the world. JT and I have worked together for over 20 years, and we’re thrilled to continue our journey to transform the music industry together, along with the Ingrooves, mtheory, and Virgin teams.”

Previously, Pastor and Myers co-founded mtheory in 2010; they held a senior strategy along with corporate development roles at Warner Music Group.

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