It is time for India’s music scene to shine globally. India-based rapper, Badshah recently signed a global contract with music corporation, Universal Music Group.
Indian rap artist Badshah has recently signed an exclusive global contract with the entertainment company and music corporation, Universal Music Group. This marks one of the biggest feats of his career that will further expand Indi’s global acceptance on the musical stage. The agreement is a multi-year type as per which the artist will be entering a partnership with the company for all aspects and elements of his professional music career. These will include recordings, publishing rights for compositions that do not feature in films, partnerships and collaborations, and brand licensing.
Some of the songs from the artist which have rocked the contemporary hip hop stage of India include ‘Genda Phool’, ‘Paani Paani’, ‘Heartless’, ‘Mercy’, and ‘DJ Waley Baby’ among many others. He has also shared that he is looking forward to starting this new chapter of his life. In a recent statement, the rapper said, “It’s time for Indian music to enter the global soundscape and we are standing at a revolutionary juncture for the entire music scene. Indian culture has music in its blood, from its melodies to its instruments.” He also added, “I want to make music for everybody and bring the vibrance of India to the world with my music and I am happy to partner with the UMI team that shares the same agenda of global representation. I am someone purely driven by the power of dreams and the game plan with the teams at Universal Music is to bring all of them to life.”
UMG, on the other hand, has said that the artist will give the chance to collaborate with some of the biggest names in music and that his first track as part of the contract will be released in the later part of this year. The Chairman and CEO of UMG, Lucian Grainge also confirmed the company’s constant push in supporting new artists to emerge to the top and make a global name. Regarding the new deal, he said, “We are delighted to partner with Badshah, one of India’s most respected and popular artists, for the next phase of his career, as we put the weight of our global company behind him to introduce his music to new audiences worldwide,”
His feat was also appreciated by Universal Music India and South Asia MD and CEO, Devraj Sanyal. According to him, he is amongst the ‘greatest pop stars’ to have emerged from the country, and that UMG will provide their constant support to help him accomplish new heights. He further added, “I’m confident that India’s time has come and that Badshah will lead the way for Indian music to reach a highly exciting global streamscape.”