Author : Aarohi Agarwal
Jjust Music and Warner music India have announced their strategic partnership that will help grow Indian music industries and give exposure to new talents in India. This deal will also bring Warner Music’s commencement in the marquee Bollywood releases, while the Jjust music artists will be benefitted from the global exposure.
The first joint release of the two houses will be an English pop song by the Bollywood star Tiger Shroff. After providing audiences with mass entertainment in movies, producer Jackie Bhagnani is going to utilize its production’s expertise in the music space.
Tiger Shroff is known for his mass-entertaining movies like, “Bhaagi”, “Bhaagi2”, “War” and others, is famous for his action scenes, dance styles, and acting. His fan-following in India just within the last few years of his debut is in millions. Having such a popular face in the debut song is indeed going to be special.
On the other hand, Jackky Bhagnani started his career as an actor in the movie “Faltu” and soon turned into a producer. Launching Jjust music in 2019, actor-producer Bhagnani wanted to create music that appeal to the masses. It has been versioned to make songs of different genres, films, non-films, singles, and others.
The founder of Jjust music, Jackky Bhagnani said, “just Music emerged from an ambition to create pathbreaking music content and provide independent Indian artists a platform while supporting them with our experience, expertise, and resources.”
Showing his excitement, he further added, “ I am thrilled to bring to life my vision for Indian music through this unique collaboration with Warner Music India. Giving Indian music and artists the same exposure, support, and opportunities as international music, this collaboration would only boost confidence and enhances the quality of the music created by artists on our roster.”
The managing director of Warner music India and SAARC said, “We’re absolutely delighted to partner with Jackky Bhagnani and Jjust Music. This collaboration will help us add value to our artists’ careers by offering support in a huge range of areas from live shows to brand partnerships.”
About getting into the Bollywood movies and their sphere, he said, “We’re eager to get into the Bollywood scene, but just as motivated to give a platform to talented and interesting artists performing non-film music.”
