PlayStation x LISA: The New Collaboration has been made for the Latest Launch

BLACKPINK’s LISA has come up with Sony for the latest PlayStation campaign. For the new launch of PS5, PlayStation has chosen Lalisa for the collaboration. In the new commercial, it is coming to see that LISA is playing one of the favorite PS5 titles, which is ‘Astro Bot’, the winner of Game of the Year 2024. This new collaboration has made all of LISA’s fans immensely excited.

On 1^st July, they shared the PlayStation x LISA collaboration on social media sites for the first time. And that generated a massive sensation. No one was expecting this collaboration would take place. In addition to that, they have also done an advertisement where a collage is seen. In the collage, it came to see that in the background there is a Sony game and in front of it was LISA.

LISA is coming up with exciting events for all of her fans. And it is one of the biggest surprises that she has given to her admirers this year. Right after watching the advertisement, one of the fans said ‘My two worlds collapsed. It is such a great collab’. Another one stated ‘This collab is so iconic’. Another fan said ‘PlayStation gaming with LISA is my lifestyle, baby’.

This year, it is the second time that Sony has collaborated with a celebrity. The PlayStation x LISA collaboration is the second one that the company has done in 2025. At the very beginning of 2025, they did a campaign called ‘No Play Limits’. And for that campaign, they reached out to Finn Wolfhard from the Netflix series ‘Stranger Things’.

 

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LISA is a versatile artist who tries to do various things in her career. Previously, she has shown her interest in gaming. In the year 2020, she was featured on a YouTube video playing on Nintendo Switch, which is known as ‘Animal Crossing: New Horizons’. It shows the versatility of the artist, which is quite interesting.

Right now, LISA is one of the biggest K-pop artists. This singer and performer has more than 106 million followers on Instagram. Therefore, this branding can help to grab the attention of more people from all around the world. Amidst all this, it is also coming to know that many core players are not appreciating this collaboration as LISA doesn’t have such interests, according to them. But, for Sony, it is quite a great move that is encouraging them to reach out to more people.

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