Zara Larsson has teamed up with IKEA for an online concert dedicating to International Women's day | Daily Music Roll

Zara Larsson has teamed up with IKEA for an online concert dedicating to International Women’s day

Zara Larsson

Iconic Swedish pop star Zara Larsson has provided an unwavering performance at the International Women’s Day concert. The concert was featured by some of the greatest hits by the artist like ‘WOW’, ‘Ruin My Life’, etc which appears on the latest album. It is the first the artist could perform her latest track at a live concert after series of lockdowns. The singer has dropped her latest album ‘Poster Girl’ which consists of twelve blissful and enticing tracks like ‘Right Here’, ‘I Need Love’, ‘Stuck With You’, etc to name some. The album was released on 5th March. She said in an interview with the PAPER that, this album is solely based on an empowering collection of tracks that celebrates womanhood and influences others, just like she used to get influenced. These influences have helped while growing up and now she is spreading that among all. The artist further said, “It also has this coming-of-womanhood sense to it.”

This virtual concert was presented by Live Nation in collaboration with Swedish retail giant IKEA. It was scheduled to air exclusively on Larsson’s YouTube channel for a limited time(6 PM GMT on 8th March 2021 or 2 am, 9th March in Singapore). Marcus Engman, the Chief Creative Officer of Ingka Group, said that all the companies and franchises were very much thrilled to collaborate with Zara as her passionate voice and musical approach can be very much influential on the event of International Women’s Day. Likewise, the artist also shared her excitement by saying, “I am so excited to collaborate with IKEA on this performance on International Women’s Day,” when the event was announced. She also said, “I have always felt so passionately about equality and I’m excited to dedicate my first show in over a year to all the amazing women around the world. I have missed performing live so much during this time I hope my band, dancers and I can bring some sparkle and fun to your homes.”

Larsson set fire on the stage with her flawless performance in an embellished blue two-piece and beautiful matching gloves. The stage was well-lit with blue-tinted lights to create an ambiance. Her outfit has complemented her sassy singing, dancing, and enigmatic personality. Later on, the stage keeps evolving with different tracks and so do the colors from blue to pink, white and red eventually. Zara also changes to a shimmery purple bodysuit. While the singer captivates the listeners her meandering vocal range, the co-dancers and musicians enrich the whole arrangement with their choreography and united musical effort. Her invigorating performance has brought up some reminiscence of her 2020 MTV EMA’s performance of “WOW”. In the middle of the show, Zara pauses from her non-stop pop ballad and shares a few words on the empowerment of women and the importance of equity. The ambiance changes as she starts singing ‘Need Love’ with First Aid Kit with her blissful vocals. Check out Zara Larsson’s YouTube channel for more details.

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